Virtual gifts are a meaningful way to support Amma’s work. Instead of receiving a physical item, your donation helps provide practical and emotional support for women and birthing people during pregnancy, birth, and early parenthood.

All money spent in the Amma Shop directly funds our work supporting parents and babies. The items listed show the kind of impact your purchase can make. Please note that we will always direct funds to the area of greatest need so your support reaches families who need it most.

Yes. Many of our items, including our herbal products and illustrated designs, are created in collaboration with local makers. We prioritise small-batch production, sustainable materials, and thoughtful sourcing so every item reflects the care and values at the heart of Amma.

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